Planned Parenthood’s “Saucy” New Ad Campaign

Planned Parenthood of Northern New England is running a “cheeky and irreverent” new ad campaign online, on buses, and in local newspapers…

I’d call the ads tacky and tawdry, but I’m just a dowdy pro-lifer.

I do wonder about the cheekiness, coming at a time when Planned Parenthood is trying to repair its shattered brand. But who am I to get in the way of Planned Parenthood’s gutter double entendres?

What I do find most interesting is the money PPNNE apparently has to blow on marketing.

According to PPNNE’s Fall/Winter 2011 newsletter it hired “design powerhouse” Jager Di Paola Kemp in 2010 to “revolutionize” its architecture, signage, equipment (?), and signage “to convey the nervy, confident, and intrepid nature of PPNNE and its next generation of patients.”

PPNNE followed by creating an “equally bold ad campaign” with the help of Spike Advertising.

Don’t forget PPNNE’s Steve Trombley is the 5th highest paid Planned Parenthood affiliate CEO in the U.S. at ~$300K.

Which brings me to a flashback, when the New Hampshire Executive Councilattempted to defund PPNNE to the tune of $1.8 million seven months ago, pretty much when it was spending all this marketing money. Sky-Is-Falling Trombley was quoted as saying:

We will not be able to continue to see the more than 15,000 patients we see every year in our New Hampshire locations. In terms of where we would not continue services, we do not know the answer to that yet. But we do know that this will have a devastating and significant effect on a number of women and families in this state.

Thank goodness President Barack Obama, a friend of Planned Parenthood as well as Trombley’s, reinstated funding!

Otherwise PPNNE might have had to trim Trombley’s salary and cancel the new art. Ht~Jill Stanek