Little girls, clad only in bras and underwear, pose carelessly cool, wearing sunglasses and heavy makeup, in an online photo gallery of Jours Après Lunes new clothing line. They're far from the age where they might need bras, but the "loungerie" line is meant for girls as young as 3 months.
While the French company's babywear consists of typical onesies for infants, click on the fille (girls) section of the site and find little girls dressed in lacy, frilly, silky undergarments with tousled beehive updos and mascaraed stares.
The Jours Après Lunes website says it is the first designer brand dedicated to "loungerie," calling it an "innovative" and "unexpected" brand in the current realm of teenage and children's fashion.
Some call it fashion. Others call it appalling.
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